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Action Plan

The Tourism Action Plan has been developed from the key topics identified in the Ayrshire and Arran Tourism Strategy. The key focus for the plan is to maximise return on investment and ensure that all projects taken forward have the greatest potential for increasing visitors and extending stay.

Over the first three years 12 project work streams were taken forward and you can find out more about these in our Taking Tourism Forward booklet. 

During the period 2015-16, the team will be working on 5 new workstreams.

  • Culture and Heritage Initiative
  • Ayrshire & Arran Golf Initiative
  • Ayrshire as a Destination
  • Scotland's Year of Food & Drink
  • Coast, events and outdoor activities